The Pet Room Hotel
Role
Graphic Designer
Tools
Photoshop Illustrator
Duration
1 month
Team
2 Graphic Designers
Project Brief
The Pet Room Hotel project demonstrates my entrepreneurial and graphic design skills by creating a brand identity for a fictional company – a luxurious hotel for guests' pets. Audience includes pet lovers and owners seeking high-end pet care during their travels. This company provides a safe environment and high-quality pet care. We created the company's name, mission, and vision with a partner. Then, we made its logo, typeface, and applications to communicate the company's values.
My contribution as a graphic designer:
Collaborated on devising the company's name, mission, and vision, which reflected its commitment to luxury and high-end pet care.
Developed a visually compelling logo that captures the essence of the company.
Selected appropriate typefaces that evoke sophistication and elegance to complement the brand's identity.
Created various visual communication assets, including business cards, letterheads, and presentations, ensuring consistency and coherence across all touchpoints.
Compiled a brand book outlining guidelines for maintaining brand consistency, including colour palettes, typography, and usage guidelines.
Main Logo
Secondary Logo
Brand Typography
Colours
Brand Applications + Visual communication
